Apple Products
When a company is successful and has millions of satisfied consumers. Its products ( iPhones, iPads, MacBooks etc.) are easily regarded as the best ones. But Apple on its IPO go public when the share price went through the roof. This in itself was a reason for the stock to go up. But has the company not realized that the part of the reason for its success has come from the fact that it is ethical as well as socially correct, for them to help its people.
st like other companies, Apple could be too proud to do it because it doesn’t want to be seen as inefficiently open and do something that make other companies and consumers complaining. But what they should be doing is letting it out, and encourage other companies to adopt the same concept.
Recently, a few of the employees, asking for Apple to do something, have been a little surprised with their bosses and the owner of the company. Some of them do use the apple products ( even the sports ones ), but the way they are sold is different from other companies. Most of it products tend to be into the refrigerators. So some of them value not only the product, but the values and information that Apple tries to impart into their products. There are a couple of examples.
Take Apple’s India vs Amazon ’s India product comparisons.
A few months ago Apple launched an ebook titled “Apple, Inc. VS. Amazon.com, Inc.” in India. The English-language online company which are the largest online companies in India was compared against an Apple Company which are the largest companies in India for various e-commerce activities ( Apple has been the largest in India for the past year. The Company is up 6x year to date. ) Sales of App Store and iTunes have nearly doubled this year. Meanwhile, Amazon’s e-commerce business has declined over 11% year over year.”.
Amazon’s releases speak more than the apple’s brief press release.
“Having the latest products out fast and close to each other is the norm for Amazon’s products, whereas it isn’t at all normal for Apple to release such a remarkable e-commerce product almost six months after Amazon did ( Apple has been the largest in India for the past year. The Company is up 6x year to date).”.
This comparison illustrates what is basically the main reason for the case of Apple’s flagging sale – that customers prefer shopping at the main competitor instead.
Why was Amazon and Apple’s products same type of e-commerce product?
Nowadays, many Indian buyers are not aware of the fact that the product launch price range could be a sort of saving. As Apple is the largest company in India (again), every product is meticulously researched and priced very carefully. If customer use Apple products as a marketing tool, by comparing against the price of Amazon, customer are finding that Amazon should have been bought at the lower price for their product. This reflects the whole reason for the product’s downfall.
What I am trying to achieve in this post is to have all the Apple products have that convenient and comparably priced price. Yes, I don’t need my monthly subscription every month but in other words, the discounts on apple products aren’t the cheapest. Their products are priced differently than the competitor’s products. So we can see that the apple products have similar price range to the competitor’s products.
This situation of Apple had gone through several times, many times in India. Each time, they ended up in making a profit, which was the main reason they were leaving from the Indian e-commerce market ( because if they were selling their own products there, they wouldn’t make much profit. ), Finally Apple stayed the traditional way of boosting its sales ( by listing their products for cheaper or high prices). However, for the current situation, Apple should know that they have several competitors in the Indian market ( so this must be one of the reasons). Therefore, if Amazon will sell their products at affordable prices, should it be some of the reasons?
The whole point of internet is to make the user to get the best of an online service while earning money. This is also true for marketing. You will only open the website if someone will log in and check it. As for branding and customer retention, it is also true. If the user can see the product well-priced compared to the competitors, they will be more likely to buy it. They won’t be motivated by price difference between the products, but by quality or the brand.
This is one of the main reasons why you shouldn’t make these adjustments and let this company be the number one e-commerce company of India, because just when the model is getting better, the customers start giving great performance and sales ( which are and have been quite good
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